Stock photos are professional images you can buy to freely use and publish in your (online) communication to amplify your message. Stock photos often portray something general, symbolic or metaphorical. This is why one picture could have multiple purposes and therefore be reused in different contexts through the years. Stock photos may have a bit of an old-fashioned image and let’s be honest, some of them are.. But I think that if you find the right pictures for your goal, they can be super valuable.
3 reasons why it’s valuable to have stock photos.
The three main reasons why it’s valuable to use stock photos are time, quality and consistency.
It saves you a lot of time. When you wanna communicate a message, you don’t always have the time or equipment to arrange a right image to go with that message. On moments like this it’s super convenient to have a number of stock photos to choose from.
Your images are on point. We all have phones with pretty good camera’s nowadays, but to achieve that great, attention drawing image takes a little more than that. By using (the right) stock photo’s you are assured of professional looking images.
It’s easier to make your online communication look consistent. When it comes to stock photography you can very often search on a certain look or style of pictures, or buy a whole pack of pictures in the same style. This consistency can help you to promote your brand style.
4 ways to implement stock photos in your online communication.
Once you have acces to the right stock photos it’s time to make them work for you and implement them into your online communication to amplify your messages. I’d like to give you four examples on how you could use the stock images online.
Social media posts
Use your stock photo’s to give your online presence a visual boost! This way you have more time to think about what you really wanna say, rather than putting time in creating a picture to go with that message. Not only you could use them for your posts, but they can also be utilized as a backdrop in your stories. Take the right picture and type your tekst over the picture instead of a boring background with just a color.
Social media ads
This brings me right to the next way to implement your stock photos: Social media ads.
With the right stock photo(s) as a background you can easily create a professional looking add to promote on social media. When you pay for an ad you want it to be noticeable. With an attractive image that stands out, people are more likely to stop scrolling and have a look at your promotion.
Images make everything more noticeable, also a blog post looks better with an image that amplifies the topic of that blog. When you write blog posts about certain subjects more often, it’s nice to have an archive of pictures to choose from. Preferably pictures within the same style to create consistency. If you’re interested in a pack with stylized photo pack, I may have the right one for you. You can have a look by clicking here.
When it comes to your website, you may wanna change things up from time to time. It’s great to have pictures to choose from out of the same picture packs to change the look but remain the style that fits your brand.
Are you using stock photos in your (online) communication, what are your thoughts?
Or do you have a question about this topic, please let me know in the comments down below.